JiaJia Fei is a digital strategist with over a decade of experience working at the intersection of digital marketing, branding, web, mobile, and social media content strategy for art and culture—making museums and cultural organizations more accessible through technology.

She is currently heading her own digital consultancy for art, and is the former Director of Digital at the Jewish Museum in New York City, where she led the Museum’s first digital department since 2016. Prior to joining the Jewish Museum, JiaJia served as Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum, bringing modern and contemporary art to a global online audience through award-winning digital initiatives. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured on the impact of art and technology worldwide.

How do you structure your day? Your week?

I love planning. Every item in my workspace contains some type of schedule: an editorial calendar or production schedule mapping out the next several weeks or months, or my own personal calendar which will dictate where I’ll be for the next several hours or days. Since I’m in meetings most of the time, I also actively plan for down time—blocking off my calendar to finish something that needs deeper focus, or making sure that I go out with my team at least once a week, in the form of a “mandatory lunch meeting."

What’s a piece of advice regarding work that’s stuck with you?

We’re in an era of shiny objects and obsession with the new, which has led to a whole lot of noise, but not necessarily progress. Too often technology projects are approached without thinking about the original problem at hand, without a clear objective, or because someone else is doing it. So when embarking upon any new digital project, I always ask: if technology is the answer, then what was the question?

What’s one tip you’d like to share with aspiring creatives?

At the end of every project, it’s as important to evaluate failures as it is to brag on your successes. I learn so much when looking at why something didn’t work—whether it was a project I managed or something out in the world at large.

Start planning like JiaJia Fei. We recommend: Action Book